How to Use Instagram Video to Promote Your Ecommerce Store
Tired of scrolling? Download a PDF version for easier offline reading and sharing with coworkers.
The ecommerce industry is expected to exceed $4 trillion by the end of this year. As a slice of total retail sales, however, it makes up just 14.1%. There’s a lot of market share to be had, but simply setting up a store doesn’t mean you’ll automatically generate sales. You’ll need a plan to acquire customers and generate interest.
One platform to drive your sales strategy is Instagram. This visual social network boasts 1+ billion active users, and 72% of them say they’ve decided to purchase products after they discovered them on Instagram.
Add to that the average order value is higher than from any other social platform except for Pinterest — this is a marketing channel you don’t want to ignore.
What Is Instagram Video Marketing?
Instagram video marketing refers to using video content to generate engagement and sales through the social network. On Instagram, you can publish both videos and photos — but this study from Quintly shows that video drives more engagement than static photos.
In-Feed Instagram Videos
In-feed Instagram videos are the regular Instagram videos that appear in your feed. They are similar to the in-feed videos that you see on other networks like Facebook and Twitter where they rank based on engagement. People can like, save, and comment on the content they engage with.
- How do in-feed Instagram videos it work?
Instagram in-feed videos can be up to 60 seconds long. They default to autoplay without sound; if a user chooses to turn that feature off on mobile, a thumbnail featuring a play button will appear.
You can either publish a single video post or a carousel post that consists of up to 10 videos and/or photos. The best video format for this context is MP4.
- How should I use in-feed Instagram videos?
You usually need to upload your video posts, just like you do with any Instagram post on your mobile app. You click on the ‘+’ tab, choose your video, adjust it, and create a caption. This works fine, but you can simplify your process with a scheduling tool like Napoleon Cat.
Read More Visit Bigcommerce Blog
Source & Credit : Bigcommerce Blog