WhatsApp rolls out ‘Carts’ feature to make shopping easier ahead of holiday season.
Facebook owned instant messaging service, WhatsApp, has introduced a new feature in its platform known as “Carts”, to make shopping it easier for its users during the holiday season.
According to a recent message shared by the social media platform on Twitter, users just need to browse a catalog, choose the items they want to buy and send the order as one message to the business.
“Right in time for the holiday season, we’re starting to roll out carts to make shopping on WhatsApp even easier. Just browse a catalog, select the items you want and send the order as one message to the business. Happy shopping!”
WhatsApp has said that it is adding carts to the platform around the world ahead of the holiday shopping season to make it easier for users to buy multiple items at the same time and for merchants to keep better track of order inquiries and manage requests.
The instant messaging giant said that the feature is being added to the platform after receiving positive feedback from some businesses that tested the feature recently.
We’re making shopping on WhatsApp even easier. Now you can easily discover something you’d like to buy from your favorite business by tapping on the new shopping button at the top of chats.
WhatsApp said that the carts feature is going live for users across the globe today.
Selling products through WhatsApp has become an increasingly popular for small businesses around the world as the company has claimed that over 175 million people have used the messaging service to contact a WhatsApp Business account each day as of late October.
Shopping might not be the first thing that comes to mind when you think of the Facebook-owned messaging service, but it’s become an increasingly popular venue for small businesses around the world to sell their products. Over 175 million people used the service to message a WhatsApp Business account each day as of late October, the company said.
Businesses manage their WhatsApp presence through the platforms’ Business app, which had over 50 million users worldwide as of July this year.
The popularity of doing business on WhatsApp increased after the messaging giant announced that it is investing in new business features. The feature included offering hosting services for businesses to manage their WhatsApp messages and expanding ways for customers to make purchases directly from a chat.